r e t a i l . h o s p i t a l i t y . o f f i c e . e d u c a t i o n . e x h i b i t i o n . v i s u a l m e r c h a n d i s i n g
brandon wee
PORTFOLIO
VM Setup for Food Junction Self-Operated Stalls
WESTERN FOOD STALL
CHICKEN RICE STALL
FISH SOUP STALL
YONG TAU FOO STALL
Before : Taking over an existing stall vacate by previous tenant
After : Decals on mini chopping boards & pasta filled glass jars to attract diners'
attention.
Recycled pizza board from our warehouse
Added flags to represent the source of the food & ingredients
Faced with tough competitors around, I thought it would help to increase sales by blasting out "No MSG",
DIY props
Variation with straw mat background
Came up with these messages while a colleague did the translation in Malay
Similar to the above Chicken Rice stall, I wanted to shout out the benefits of consuming Fish Soup.
Added "The 5 Color Diet" message + nutritional values on the light box
Before
After
DIY fish using color copy paper stuffed with shredded papers & sealed in clear varnish
